From one bus in 90 days to over 160 units a day
The ex-president of Marcopolo, Paulo Bellini, has released the book “Marcopolo, sua viagem começa aqui” (Marcopolo, the journey begins here), which reveals how the Brazilian company became one of the largest bus manufactures in the world. The objectives of the book are to disseminate the Marcopolo culture in all the countries and company plants around the world and to pay tribute to all the people that, over these 63 years, contributed to this tale.
With over 300 pages, the books offers interviews and stories told by over 90 participants, showing the company's trajectory as it become one of the world's major bus manufacturers, with over 32,000 units produced per year, in nine countries, with over 20,000 employees. These ”passages”, told by people who accompanied each moment, show just how it was forged and what its values are through situations experienced at the company.
“These are memories and stories that reveal a peculiar corporate culture, with which we naturally coexist, without even realizing its decisive importance, created by many who, in one way or another, are related to Marcopolo”, stated Paulo Bellini, author of the book.
The books preface was written by Marcus Vinícius Pratini de Moraes, economist and ex-minister, and also includes an essay by anthropologist Roberto DaMatta - A bus outing – in which he reveals the presence of these vehicles in public transport in our lives and history, along with influences and characteristics.
The fourth page of the publication includes the participation of important national and international business people, with highlighted statements. Jorge Gerdau Johannpeter, president of the Managing Board of Gerdau; Ratan Tata, chairman of Tata Sons; José Galló, CEO of Lojas Renner; José Antonio Fernandes Martins, president of Fabus (Brazilian Association of Bus Manufacturers), and Jamie Lerner, architect, ex-governor of Paraná state and ex-mayor of Curitiba, where he pioneeringly implemented one of the most modern public transport systems in the world, comment on the role and importance of Marcopolo.
Photo credit: Júlio Soares